We are honored and thrilled to once again be a finalist for an OMMA Award. This year our Uncaged series for Jack Links is up for Video Campaign of the Year. This branded mini-web series featured Brian Wilson, the eccentric San Francisco Giants pitcher, being interviewed on a mock public access show by the mythical Sasquatch (Jack Link’s official spokesbeast). Break Media writers worked hand-in-hand with Brian Wilson to write this series, and Legacy FX Studios, Brand Affinity Technologies, and Jack Links helped bring the entire production together.
Before the series even aired it earned major media buzz after Brian Wilson brought Sasquatch as his plus one for the ESPY Awards. Content was filmed as the duo prepped for the award show and hit the red carpet together. This promotional stunt resulted in over 1 billion media impressions in two weeks.
Following the ESPYs stunt, the series launched on Made Man and Break. Our media distribution plan expanded upon our billion plus media impressions by including outreach to our syndicated partners, sports-centric media, the SF Giants and their fans. Both Facebook and Twitter featured posts and the AskSquatch hashtag which allowed viewers to interact directly with Brian Wilson. The content was featured in every SportsCenter highlight package around the ESPYs, and were featured on ESPN, NBC Sports, MLB TV, FOXSports.com, Bleacherreport.com, Yahoo!, and more.
Thank you to OMMA Awards for naming us a finalist. Voting is now live and we would greatly appreciate your support!