SEEING THE VALUE OF A GUARANTEE
One of the biggest takeaways from our annual Digital Video Ad Study was that use of the CPV pricing model in advertising plans increased two-fold in the past year to 40%. Despite the rapid growth of demand for CPV pricing, many advertisers found it wasn’t offered by their publishers or video ad networks. We have developed the Social Video Accelerator not just to drive views, but to connect your content to the right audience to deliver audience as well as maximize sharing.
BUILD YOUR AUDIENCE
With our Social Video Accelerator, your video benefits from our expertise in both creating popular content and delivering it to the right audience. Whether it is video content created by an advertiser or branded entertainment created in partnership with our own award-winning Creative Lab, the Social Video Accelerator provides a platform to deliver against your target demographic with a guarantee that you only pay when we drive a view. This technology and strategic placement aims to increase engagement, drive higher brand awareness than traditional video advertising, and increased video sharing vs traditional video models.
GO SOCIAL, EARN MEDIA
Guaranteed views are a promise, earned media is a bonus. Our Social Video Accelerator has fully integrated sharing capabilities to maximize and track viral pass-along. Advertisers can access their results via our advanced analytics dashboard, highlighting their paid views as well as their earned media from viral pass along.