Effective as of January 1, 2012
What information does Break Media collect?
When you visit Breakmedia.com, we collect some basic information that does not identify individual users. This includes which pages are visited, which advertisements are viewed, and any feedback from our visitors. We then aggregate this information with other pieces of information to improve our site and make your experience on the site as valuable and efficient as possible. Breakmedia.com does not collect personally-identifiable information.
We analyze the non-personal information we collect or obtain from third parties and organize it into anonymous user profiles, groups, and audiences, based on factors such as age, gender, geography, interests and online actions. We and our clients and partners then use these anonymous user profiles, groups and audiences to design and deliver customized advertising campaigns or other relevant content. We and our clients also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of our visitors.) The behavioral categories we use to customize the ads you may see or for related purposes do not use personal information such as your name, address, e-mail address, phone number, birth date or social security number. Our technology and services are designed to limit our use of consumer data to anonymous, non-personal information.
Transparency in online behavioral advertising
Break Media does not create or use potentially sensitive data segments to provide its targeted online behavioral advertising for advertisers. However, we recognize that consumers may have differing opinions regarding which data segments are sensitive. In compliance with industry standards, Break Media provides transparency around health related audience segments collected and used by our technology solutions. We may use health related audience segments such as Health Providers, Health and Beauty, and Health Clubs. For a full list of health related audience segments used click here.
You may choose to not participate in our personalized advertising services by “opting out” of such personalized advertising services through the Network Advertising Initiative’s Consumer Opt-out Program. Opting out will not remove advertisements. You will continue to see advertisements provided by Break Media, but the advertising will not be customized or targeted based on information collected by Break Media. Your will need to update your opt-out preferences if you change/update browsers or computers, or if you delete cookies.
We and our partners may retain the anonymous user data we collect for up to nine (9) months from the date of its collection, after which time it is deleted from our and our partners’ active databases. In addition, we maintain archives of our web logs, database, and other systems and information. Please note that it is possible some of this information may remain archived after we delete the information from its active database. We maintain archives for disaster recovery, legal and other non-marketing purposes.
With whom do we share your information and for what purpose?
Break Media does not sell, rent, or trade any personally identifying information with others. We may share aggregate user information in a non-personally identifiable manner with advertisers and other third parties in order to present to users more targeted advertising, products and services.
What information do parties other than Break Media collect?
It is important to note that those entities may not follow the same privacy policies as Break Media. For instance, if you click on an advertisement on Breakmedia.com, you may be taken away from Breakmedia.com to an entirely different site. These links can also be from advertisers, content providers and/or partners who may use Breakmedia.com’s logo and/or style as a result of a co-branding agreement yet they may still not follow the same privacy policies as Break Media.
What are “cookies” and “web beacons” and how do we use them?
Most browsers are initially set to accept “cookies.” If you’d prefer, you can set yours to refuse “cookies.” You will not be able to use our service if you turn off the “cookies” option.
Our member accounts are secured by member-created passwords. In addition, we use reasonable measures to protect member information (including behavioral information) that is stored within our database, and we restrict access to member information to those employees who need access to perform their job functions, such as our customer service personnel and technical staff.
However, please note that we cannot guarantee the security of behavioral or account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of our member information at any time.
If a parent believes that his or her child has submitted personal information to us, he or she can contact us via e-mail or postal mail as listed below. We will promptly delete the information upon learning that it relates to a child under the age of 13. Please note that it is possible some of this information may remain archived in web logs and back-up archives after we delete the information from its active database.
We believe that parents should supervise their children’s online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from otherwise disclosing online their name, address and other personal information without parental permission.
In the event Break Media goes through a business transition, such as a merger, acquisition by another company, or sale of a portion of its assets, users’ information will, in most instances, be part of the assets transferred.
California User Consumer Rights
In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, STE1080, Sacramento, CA 95814; or by phone at 916-445-1254 or 800-952-5210; or by email to email@example.com. For more information about protecting your privacy, you may wish to visit: http: //www.ftc.gov
Users Located Outside of the United States
IF YOU ARE LOCATED WITHIN THE EUROPEAN UNION, YOU SHOULD NOTE THAT YOUR INFORMATION WILL BE TRANSFERRED TO THE UNITED STATES, THE LAWS OF WHICH MAY BE DEEMED BY THE EUROPEAN UNION TO HAVE INADEQUATE DATA PROTECTION.
Cooperation with law enforcement; fraud protection
Break Media fully cooperates with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to disclose information about members who we believe are in violation of applicable laws or regulations, or as required to respond to a subpoena, court orders or other legal process requiring such disclosure. We also reserve the right to report to law enforcement agencies any activities that we reasonably believe to be unlawful and to exchange information with other companies and organizations for fraud protection.