We are proud to announce our merger with Alloy Digital to create a digital-centric media company now known as Defy Media. Together, we’re building the definitive media company for the digital generation. Uniting our #1 ranked male-targeted network with Alloy Digital’s top ranking properties and video networks, Defy Media is focused on content creation and delivery to the key 12-34 year old demographic.
Defy Media’s proprietary media and ad network offers advertisers unmatched access to consumers across key categories including entertainment, women and men’s lifestyle, comedy and gaming. Over 50MM monthly unique users connect with our owned and operated properties, including SMOSH, the award-winning comedy brand and #2 most subscribed YouTube channel, and Break.com, the #1 video humor site on the web. Defy is also home to the #1 digital entertainment news provider Clevver Media and Made Man, a top men’s lifestyle destination, as well as recognized content brands AWEme, Screen Junkies, The Gloss, and The Escapist.
Defy Media will continue to build upon both Alloy Digital and Break Media’s YouTube acceleration agreements, expanding upon our combined 30MM overall YouTube subscribers and 125MM unique monthly viewers across owned and operated YouTube channels. Experts in content development, in-house production, and multi-screen distribution, Defy Media will bolster relationships with new and existing content development partners including Freemantle, MTV, Fuse, 20th Century Fox, and New Regency Productions.
As Defy, our mission is to entertain, engage and inform this influential group. Today’s 12-34 year old has more options for content, more technology to consume it, and more competition for their attention than ever before. To engage them requires a shift – it’s time to defy the limits of traditional media.
For full details, please see our press release.