Our immensely popular Screen Junkies show, Honest Trailers, was created after brainstorming a unique content concept surrounding popular films. The idea is simple – a deep, Batman-esque voiceover explains what a movie is really like over clips from the film . Written and edited by the Break Media in-house Creative Lab, the series has lampooned blockbusters including Twilight , The Hunger Games, and The Avengers. Our spoofs of Transformers and Titanic have each racked up over 2.5 million views and YouTube channel subscribers have grown substantially with each release.
With Honest Trailer: Avatar, we sought to create a stronger fan interaction by asking them in the videos which movies they wanted to see us cover next. Clearly movie fans wanted the honest truth about their favorite movies. This was followed up by including actual viewer comments in the next Honest Trailer production. Not only did we allow users to help determine the next trailer created, we had our voiceover actor say requested oddball phrases for them in his distinguished voice.
The series has added countless fans since it’s debate, with over 12 million views and growing. Consistent sharing of each episode has repeatedly landed Honest Trailers on the front pages of Reddit and 9gag. It has also garnered media mentions from The Hollywood Reporter, Yahoo! and regular features on outlets such as Huffington Post and PerezHilton.com.
Audience demand has upped our production schedule from one Honest Trailer per month to bi-monthly releases. It also paved the way for another series, The Screen Junkies Show, which airs every Wednesday where our film obsessed team of “ScreenJunkies” will comically celebrate the movies and TV shows they love and love to hate. A recent episode features Christopher Walken doing a reading from the popular reality series Here Comes Honey Boo Boo.
And the follow up, where Mama and Honey Boo Boo read Walken.