For too long research has been forced to sit at the kid’s table, as the chart or graph tucked away in an appendix. But at Break Media we embrace the power of research to uncover new insights, evolve strategies, empower our partners, and ultimately push the digital medium.
We often make the most interesting discoveries through research studies conducted in tandem with our marketing partners. Thus we encourage you to share your research and marketing challenges, gripes and successes with us. Your marketing challenges are opportunities for us to collaborate and develop great research stories together.
Break Media has developed key partnerships in the online research world to power our initiatives in the research arena. We partner with industry leaders comScore, Nielsen and Visible Measures among others. Regardless of the vendor partner, we look to precisely tailor our research efforts with your marketing objectives in mind rather than any research vendor’s specific methodology.
Outside the partnerships we’ve made with vendors, we continue to build our in-house R&D Panel. We tap the R&D Panel on a regular basis to learn what our audiences care about. This information is invaluable in guiding our original online productions and other content creation. It also provides a resource our marketing partners can use to get nearly instantaneous feedback on their brands, products and audiences.
We hope you’ll stop back often to this area to review new releases of our own studies and metrics, as well as keep up with the industry research and trends we think are important to everyone in this business.