Advertising Specs

Advertising Specs

Medium Rectangle – 300 x 250

1.) Maximum File Size

  • 40k
  • For Rich Media, Break can accept:
    • Up to 60k for the initial load file size
    • Up to 110k for the subsequent polite file load
    • Up to 2.2MB for the total user-initiated download size

2.) Maximum Number of Loops

  • 3

3.) Animation

  • Up to 15 seconds
  • Up to 24 fps

4.) Expansion

  • Accepted on all placements except video pages
  • 60k for the initial load file size
  • Up to 110k for the subsequent polite file load
  • Mouse Over / Mouse Off: When the user hovers the mouse over the creative with a 3 second countdown, the panel expands; the panel must retract when the mouse is removed
  • Click Open / Click Close: The creative can also be set to expand with user click; the panel must retract with a second user click
  • An interactive “hotspot” must be clearly identified (i.e. “Click Here to Expand”) and cannot exceed 25% of total ad space
  • Direction: Left
  • Break can accept 600×250 maximum expansion size

5.) In-Banner Video Units

  • Video stream may be a maximum of 2.2 mb (user-initiated download)
  • There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
  • The user must click to activate progressive download streaming
  • Stop, Start and Mute buttons are required; all others are optional
  • Back up image required, maximum 40k

6.) Audio

  • Must load muted
  • User-initiated on click only

7.) Ad Serving

  • Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
  • GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
  • Break can also site serve this creative if so desired

8.) Creative Delivery Time

  • 3 Business Days for Rich Media
  • 1 Business Day for Standard

Large Rectangle – 300 x 600

1.) Maximum File Size

  • 40k
  • For Rich Media, Break can accept:
    • Up to 60k for the initial load file size
    • Up to 110k for the subsequent polite file load
    • Up to 2.2MB for the total user-initiated download size

2.) Maximum Number of Loops

  • 3

3.) Animation

  • Up to 15 seconds
  • Up to 24 fps

4.) Expansion

  • Not available

5.) In-Banner Video Units

  • Video stream may be a maximum of 2.2 mb (user-initiated download)
  • There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
  • The user must click to activate progressive download streaming
  • Stop, Start and Mute buttons are required; all others are optional
  • Back up image required, maximum 40k

6.) Audio

  • Must load muted
  • User-initiated on click only

7.) Ad Serving

  • Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
  • GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
  • Break can also site serve this creative if so desired

8.) Creative Delivery Time

  • 3 Business Days for Rich Media
  • 1 Business Day for Standard

Skyscraper – 160 x 600

1.) Maximum File Size

  • 40k
  • For Rich Media, Break can accept:
    • Up to 60k for the initial load file size
    • Up to 110k for the subsequent polite file load
    • Up to 2.2MB for the total user-initiated download size

2.) Maximum Number of Loops

  • 3

3.) Animation

  • Up to 15 seconds
  • Up to 24 fps

4.) Expansion

    • Expansion is accepted for Game Break
    • 60k for the initial load file size
    • Up to 110k for the subsequent polite file load
    • Mouse Over / Mouse Off: When the user hovers the mouse over the creative with a 3 second countdown, the panel expands; the panel must retract when the mouse is removed
    • Click Open / Click Close: The creative can also be set to expand with user click; the panel

mustretract with a second user click

  • An interactive “hotspot” must be clearly identified (i.e. “click here to expand”) and cannot exceed 25% of total ad space
  • Direction: Right
  • Break can accept 320×600 maximum expansion size

 

5.) In-Banner Video Units

  • Video stream may be a maximum of 2.2 mb (user-initiated download)
  • There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
  • The user must click to activate progressive download streaming
  • Stop, Start and Mute buttons are required; all others are optional
  • Back up image required, maximum 40k

6.) Audio

  • Must load muted
  • User-initiated on click only

7.) Ad Serving

  • Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
  • GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
  • Break can also site serve this creative if so desired

8.) Creative Delivery Time

  • 3 Business Days for Rich Media
  • 1 Business Day for Standard

Leaderboard – 728 x 90

1.) Maximum File Size

  • 40k
  • For Rich Media, Break can accept:
    • Up to 60k for the initial load file size
    • Up to 110k for the subsequent polite file load
    • Up to 2.2MB for the total user-initiated download size

2.) Maximum Number of Loops

  • 3

3.) Animation

  • Up to 15 seconds
  • Up to 24 fps

4.) Expansion

  • Not available

5.) In-Banner Video Units

  • Video stream may be a maximum of 2.2 mb (user-initiated download)
  • There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
  • The user must click to activate progressive download streaming
  • Stop, Start and Mute buttons are required; all others are optional
  • Back up image required, maximum 40k

6.) Audio

  • Must load muted
  • User-initiated on click only

7.) Ad Serving

  • Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
  • GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
  • Break can also site serve this creative if so desired

8.) Creative Delivery Time

  • 3 Business Days for Rich Media
  • 1 Business Day for Standard

Takeovers

1.) General HPTO Design Guidelines:

  • Do not reposition the header, body, and tint shadow (below the header)
  • The background should fade out to one solid color towards the footer
    • Outer edge is optional
    • The rule is that the top 40% is graphic, and the bottom 60% is a solid color
    • Specify fade out HEX color in layer or it defaults to white
  • Only background image/secondary elements are allowed in the gutter area
    • Avoid excessive copy
    • Keep any copy or primary imagery within 1280 pixels wide. This is the most common screen resolution. Anything that extends beyond has the potential to be cut off.
  • Responsive Web Design
    • Fixed content body width is 960 pixels and 1200 pixels.
    • Photoshop File Delivery Guideline:
      • Fill the center of the leaderboard background with a solid color fade, OR
      • Use a floating texture at the center of the leaderboard.

2.) General Takeover Guidelines & Specs:

  • Homepage Takeover:
    • Static Takeover, no dynamic principles
    • Can run on the homepage and all inner pages of Break.com and our Property Sites.
    • Header banner height is 65 pixels.
    • File size limit is 150k.
    • Deliverables if client/agency creates:
      • Final .PSD files.

3.) Video Specs (if included in your HPTO execution):

  • Stream Type: MOV, MP4, WMV
  • Size: Highest resolution possible
  • Maximum File Size: 3GB
  • Aspect Ratio: 16:9
  • Frame Rate: 24-30 fps
  • Bitrate Type: CBR or VBR
  • Video Bitrate (kbps): Maximum
  • Audio Bitrate (kbps): Maximum
  • Sample Rate (kHz): 48.00 kHz – Maximum

4.) Flash Specs (if included in your HPTO execution):

  • Expanding Flash overlay area is 960×760
  • Publishing settings: Flash 9 and Action Script 3
  • 30 fps
  • Stage size for a takeover should be 960×65
  • Animations should be 10 seconds or less with a stop at the end (to prevent endless looping)
  • No sound unless user-initiated
  • File size limit: 300k
  • Agency should deliver final files (PSD & FLA), with any associated fonts, JS or AS files

In-stream / Preroll

1.) Preroll General Items

  • 4:3 or 16:9 Aspect Ratio is accepted
  • We accept 15 or 30 second preroll
  • Both the video and companion ad may be clickable
  • Color depth is 32-bit
  • Key frames every 1 second
  • Frame rate must be at least 15 frames per second
  • The following 3rd party tracking is supported:
    • Impression
    • Click
    • Video Start
    • First Quartile (25%)
    • Midpoint (50%)
    • Third Quartile (75%)
    • Completed (100%)
  • Companion ad supported formats:
    • Static Image
    • SWF (must provide static backup image)
    • IFRAME
    • HTML
    • JavaScript
  • Companion banners:
    • Must be 300×250
    • Can be between 12 – 24 Frames per Second (FPS)
    • Can be up to 40k for the initial load file size, and then 100k for total download (polite download)
    • Cannot expand

2.) VAST / VPAID Preroll

  • Break and the majority of our Network Sites are VAST 2.0 and VPAID compliant; when delivering, we only target those Network Sites that are compliant
  • We require a minimum of 5 business days to on-board VAST / VPAID tags from new Rich Media Partners; this includes setting up test pages, QA and verifying 1st versus 3rd party discrepancy
  • If a companion ad is required, companion asset must be injected into the VAST / VPAID tag
  • We cannot accept companions separately for these executions
  • If survey/research tags are required, they must be injected into the VAST / VPAID tag

3.) Raw Assets Preroll

  • Break and our Network Sites can also accept Raw Assets for preroll
  • If Raw Assets are to be delivered, we require that the video file be in at least 480p format to minimize pixilation after we transcode/convert
  • If survey/research tags are required, there must be a companion present
  • Video bit rate required to be at least 2Mbps
  • Accepted video formats:
    • .MOV
    • .MP4
    • .AVI
    • .MPG
    • .WMV
    • Avoid sending .FLV

4.) Brand Select Preroll

  • All Preroll General Items, and Raw Assets Preroll requirements must be adhered to
  • Brand Select supports 2 – 4 selectable videos
  • Each video must be between 15 – 30 seconds
  • First video will auto-play if the user does not select one after 10 seconds
  • Advertiser logo must be 55 pixels high, and up to 200 pixels wide
  • For each video, we will need:
    • Up to 25 characters for caption purposes
    • 160×100 thumb image

5.) Overlay

  • Mustbe 335×58
  • Support for 3rd party impression and click tags only
  • Accepted file types:
    • JPG
    • GIF
    • PNG
    • SWF

Mobile

1.) Mobile Prestitial

  • Displays Advertiser Logo on Splash Screen for 5 seconds (at mobile app launch)
  • This unit is not clickable
  • Advertiser Logo must be 300×100
  • Accepted file types are JPG or PNG only
  • Maximum file size: 10k

2.) Mobile Banner

  • Static banner that is displayed throughout mobile apps
  • This unit is clickable
  • We prefer that the click lead to a mobile-optimized page
  • Mobile banner must be 320×50
  • Accepted file types are JPG or PNG only
  • Maximum file size: 10k

3.) Mobile Interstitial

  • Static image with integrated, bottom Navigation Bar
  • This unit is displayed in the Photo Galleries section after every 20 images user has viewed
  • Mobile interstitial must be 300×250
  • Accepted file types are JPG or PNG only
  • Maximum file size: 40k
  • Bottom Navigation Bar allows up to four (4) clickable Action Buttons; one (1) Action Button is a minimum requirement
  • Supported Action Button features:
    • Call – upon click, user is prompted to make a phone call to a specific number
    • Info – upon click, user is taken to a website (mobile-optimized page preferred)
    • Install – upon click, user is taken to iTunes (iPhone app) or Android Market (Android app)
    • Locate – upon click, user is taken to either a specific location via Google Maps or searches for what is near the user’s location via Google Maps
    • Play – upon click, a mobile preroll plays
    • Text – upon click, user is prompted to send an SMS to a specific number
  • Though the Action Buttons are clickable, the 300×250 image is not clickable

4.) Mobile Preroll

  • Displayed after every 5 videos user has viewed
  • This unit is clickable
  • Video length must be between 5 – 15 seconds

Flash

  • Break accepts Flash Versions 9 (and newer), and Action Script 3
  • All Flash ads require a backup JPG or GIF
  • All Flash banners require a clickTAG
  • For all Flash banners, click here for the clickTAG command
  • Click here for a useful tool for testing SWF files
  • Break will only be able to pass the click through URL if the above code is used
  • The clickTAG button should be on the topmost layer
  • Click URL cannot be embedded in the SWF
  • All elements with a z-index should be set to below 999997

Polite Ads

  • Polite ads must be broken down into two files:
    • The alternative image (either GIF or JPG), with a 40k maximum
    • The Polite portion of the ad will load after the rest of the Break page finishes loading

Approved 3rd Party Vendors

  • PointRoll (Display, VAST, & Mobile)
  • DFA (Display, VAST, & Mobile)
  • Mediaplex (Display)
  • Atlas (Display)
  • MediaMind (Display, VAST, & Mobile)
  • Innovid (VAST)
  • Spongecell (Display)
  • Interpolls (Display)
  • Vindico (Display, VAST, & Mobile)
  • VideoHub (VAST)
  • BlurbIQ (VAST)
  • Extreme Reach (VAST)
  • Toda!Cell (Mobile)
  • AdGear (Display & Mobile)
  • Eyeview (VAST)

Approved 3rd Party Tracking/Ad Serving Partners

  • DFA
  • Atlas
  • Mediaplex
  • Pointroll
  • MediaMind
  • Vindico

Approved Research Partners:

  • comScore
  • Dynamic Logic / Safecount
  • Insight Express
  • Knowledge Networks / Dimestore
  • Nielsen
  • Vizu