Advertising Specs
Medium Rectangle – 300 x 250
1.) Maximum File Size
- 40k
- For Rich Media, Break can accept:
- Up to 60k for the initial load file size
- Up to 110k for the subsequent polite file load
- Up to 2.2MB for the total user-initiated download size
2.) Maximum Number of Loops
- 3
3.) Animation
- Up to 15 seconds
- Up to 24 fps
4.) Expansion
- Accepted on all placements except video pages
- 40k for the initial load file size
- Up to 100k for the subsequent polite file load
- Mouse Over / Mouse Off: When the user hovers the mouse over the creative with a 3 second countdown, the panel expands; the panel must retract when the mouse is removed
- Click Open / Click Close: The creative can also be set to expand with user click; the panel must retract with a second user click
- An interactive “hotspot” must be clearly identified (i.e. “Click Here to Expand”) and cannot exceed 25% of total ad space
- Direction: Left
- Break can accept 600×250 maximum expansion size
5.) In-Banner Video Units
- Video stream may be a maximum of 2.2 mb (user-initiated download)
- There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
- The user must click to activate progressive download streaming
- Stop, Start and Mute buttons are required; all others are optional
- Back up image required, maximum 40k
6.) Audio
- Must load muted
- User-initiated on click only
7.) Ad Serving
- Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
- GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
- Break can also site serve this creative if so desired
8.) Creative Delivery Time
- 3 Business Days for Rich Media
- 1 Business Day for Standard
Large Rectangle – 300 x 600
1.) Maximum File Size
- 40k
- For Rich Media, Break can accept:
- Up to 60k for the initial load file size
- Up to 110k for the subsequent polite file load
- Up to 2.2MB for the total user-initiated download size
2.) Maximum Number of Loops
- 3
3.) Animation
- Up to 15 seconds
- Up to 24 fps
4.) Expansion
- Not available
5.) In-Banner Video Units
- Video stream may be a maximum of 2.2 mb (user-initiated download)
- There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
- The user must click to activate progressive download streaming
- Stop, Start and Mute buttons are required; all others are optional
- Back up image required, maximum 40k
6.) Audio
- Must load muted
- User-initiated on click only
7.) Ad Serving
- Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
- GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
- Break can also site serve this creative if so desired
8.) Creative Delivery Time
- 3 Business Days for Rich Media
- 1 Business Day for Standard
Skyscraper – 160 x 600
1.) Maximum File Size
- 40k
- For Rich Media, Break can accept:
- Up to 60k for the initial load file size
- Up to 110k for the subsequent polite file load
- Up to 2.2MB for the total user-initiated download size
2.) Maximum Number of Loops
- 3
3.) Animation
- Up to 15 seconds
- Up to 24 fps
4.) Expansion
- Expansion is accepted for Game Break
- 40k for the initial load file size
- Up to 100k for the subsequent polite file load
- Mouse Over / Mouse Off: When the user hovers the mouse over the creative with a 3 second countdown, the panel expands; the panel must retract when the mouse is removed
- Click Open / Click Close: The creative can also be set to expand with user click; the panel
- An interactive “hotspot” must be clearly identified (i.e. “click here to expand”) and cannot exceed 25% of total ad space
- Direction: Right
- Break can accept 320×600 maximum expansion size
must retract with a second user click
5.) In-Banner Video Units
- Video stream may be a maximum of 2.2 mb (user-initiated download)
- There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
- The user must click to activate progressive download streaming
- Stop, Start and Mute buttons are required; all others are optional
- Back up image required, maximum 40k
6.) Audio
- Must load muted
- User-initiated on click only
7.) Ad Serving
- Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
- GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
- Break can also site serve this creative if so desired
8.) Creative Delivery Time
- 3 Business Days for Rich Media
- 1 Business Day for Standard
Leaderboard – 728 x 90
1.) Maximum File Size
- 40k
- For Rich Media, Break can accept:
- Up to 60k for the initial load file size
- Up to 110k for the subsequent polite file load
- Up to 2.2MB for the total user-initiated download size
2.) Maximum Number of Loops
- 3
3.) Animation
- Up to 15 seconds
- Up to 24 fps
4.) Expansion
- Not available
5.) In-Banner Video Units
- Video stream may be a maximum of 2.2 mb (user-initiated download)
- There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner
- The user must click to activate progressive download streaming
- Stop, Start and Mute buttons are required; all others are optional
- Back up image required, maximum 40k
6.) Audio
- Must load muted
- User-initiated on click only
7.) Ad Serving
- Break can accept 3rd party ad serving (including Rich Media) from approved vendors (listed below)
- GIFs, JPEGs, and SWFs (SWF files require backup JPG or GIF)
- Break can also site serve this creative if so desired
8.) Creative Delivery Time
- 3 Business Days for Rich Media
- 1 Business Day for Standard
Takeovers
1.) General Guidelines:
- Do not reposition the header, body, and tint shadow (below the header)
- The background should fade out to one solid color towards the footer
- Outer edge is optional
- The rule is that the top 40% is graphic, and the bottom 60% is a solid color
- Specify fade out HEX color in layer or it defaults to white
- Fixed body content remains at 960px wide
- Only background image/secondary elements are allowed in the gutter area
- Avoid excessive copy
- File size limit is 300k
2.) Video Guidelines:
- Stream Type: MOV, MP4, WMV
- Size: Highest resolution possible
- Maximum File Size: 3GB
- Aspect Ratio: N/A
- Frame Rate: 24-30 fps
- Bitrate Type: CBR or VBR
- Video Bitrate (kbps): Maximum
- Audio Bitrate (kbps): Maximum
- Sample Rate (kHz): 48.00 kHz – Maximum
3.) Flash Guidelines:
- Expanding Flash overlay area is 960×760
- Publishing settings: Flash 9 and Action Script 3
- 30 fps
- Stage size for a takeover should be 960×65
- Animations should be 10 seconds or less with a stop() at the end (to prevent endless looping)
- No sound unless user-initiated
- Agency should deliver final files (FLA), with any associated fonts, JS or AS files
In-stream / Preroll
1.) Preroll General Items
- 4:3 or 16:9 Aspect Ratio is accepted
- We accept 15 or 30 second preroll
- Both the video and companion ad may be clickable
- Color depth is 32-bit
- Key frames every 1 second
- Frame rate must be at least 15 frames per second
- The following 3rd party tracking is supported:
- Impression
- Click
- Video Start
- First Quartile (25%)
- Midpoint (50%)
- Third Quartile (75%)
- Completed (100%)
- Companion ad supported formats:
- Static Image
- SWF (must provide static backup image)
- IFRAME
- HTML
- JavaScript
- Companion banners:
- Must be 300×250
- Can be between 12 – 24 Frames per Second (FPS)
- Can be up to 40k for the initial load file size, and then 100k for total download (polite download)
- Cannot expand
2.) VAST / VPAID Preroll
- Break and the majority of our Network Sites are VAST 2.0 and VPAID compliant; when delivering, we only target those Network Sites that are compliant
- We require a minimum of 5 business days to on-board VAST / VPAID tags from new Rich Media Partners; this includes setting up test pages, QA and verifying 1st versus 3rd party discrepancy
- If a companion ad is required, companion asset must be injected into the VAST / VPAID tag
- We cannot accept companions separately for these executions
- If survey/research tags are required, they must be injected into the VAST / VPAID tag
3.) Raw Assets Preroll
- Break and our Network Sites can also accept Raw Assets for preroll
- If Raw Assets are to be delivered, we require that the video file be in at least 480p format to minimize pixilation after we transcode/convert
- If survey/research tags are required, there must be a companion present
- Video bit rate required to be at least 2Mbps
- Accepted video formats:
- .MOV
- .MP4
- .AVI
- .MPG
- .WMV
- Avoid sending .FLV
4.) Brand Select Preroll
- All Preroll General Items, and Raw Assets Preroll requirements must be adhered to
- Brand Select supports 2 – 4 selectable videos
- Each video must be between 15 – 30 seconds
- First video will auto-play if the user does not select one after 10 seconds
- Advertiser logo must be 55 pixels high, and up to 200 pixels wide
- For each video, we will need:
- Up to 25 characters for caption purposes
- 160×100 thumb image
5.) Overlay
- Must be 335×58
- Support for 3rd party impression and click tags only
- Accepted file types:
- JPG
- GIF
- PNG
- SWF
Mobile
1.) Mobile Prestitial
- Displays Advertiser Logo on Splash Screen for 5 seconds (at mobile app launch)
- This unit is not clickable
- Advertiser Logo must be 300×100
- Accepted file types are JPG or PNG only
2.) Mobile Banner
- Static banner that is displayed throughout mobile apps
- This unit is clickable
- We prefer that the click lead to a mobile-optimized page
- Mobile banner must be 320×50
- Accepted file types are JPG or PNG only
3.) Mobile Interstitial
- Static image with integrated, bottom Navigation Bar
- This unit is displayed in the Photo Galleries section after every 30 images user has viewed
- Mobile interstitial must be 300×250
- Accepted file types are JPG or PNG only
- Bottom Navigation Bar allows up to four (4) clickable Action Buttons; one (1) Action Button is a minimum requirement
- Supported Action Button features:
- Call – upon click, user is prompted to make a phone call to a specific number
- Info – upon click, user is taken to a website (mobile-optimized page preferred)
- Install – upon click, user is taken to iTunes (iPhone app) or Android Market (Android app)
- Locate – upon click, user is taken to either a specific location via Google Maps or searches for what is near the user’s location via Google Maps
- Play – upon click, a mobile preroll plays
- Text – upon click, user is prompted to send an SMS to a specific number
- Though the Action Buttons are clickable, the 300×250 JPB is not clickable
4.) Mobile Preroll
- Displayed after every 10 videos user has viewed
- This unit is not clickable
- Video length must be between 5 – 15 seconds
Flash
- Break accepts Flash Versions 9 and newer
- All Flash ads require a backup JPG or GIF
- All Flash banners require a clickTAG
- For all Flash banners, click here for the clickTAG command
- Click here for a useful tool for testing SWF files
- Break will only be able to pass the click through URL if the above code is used
- The clickTAG button should be on the topmost layer
- Click URL cannot be embedded in the SWF
- All elements with a z-index should be set to below 999997
Polite Ads
- Polite ads must be broken down into two files:
- The alternative image (either GIF or JPG), with a 40k maximum
- The Polite portion of the ad will load after the rest of the Break page finishes loading
Approved Rich Media Partners
- PointRoll
- Dart Motif
- Atlas
- Eyewonder
- MediaMind
- Innovid
- Spongecell
- Interpolls
- Unicast
- VideoHub
- BlurbIQ
- Extreme Reach
Approved 3rd Party Tracking/Ad Serving Partners
- DFA
- Atlas
- Mediaplex
- Pointroll
- MediaMind
- Vindico
Approved Research Partners:
- comScore
- Dynamic Logic / Safecount
- Insight Express
- Knowledge Networks / Dimestore
- Nielsen
- Vizu
