Break Media

Objective

Assassin’s Creed Brotherhood marked the third installment in Ubisoft’s successful game triology. Their main objective was to generate buzz around the franchise through a custom sponsorship.

Execution

On November 15th, 2010 Break Media celebrated the launch of Ubisoft’s Assassin’s Creed Brotherhood by throwing a celebrity-filled event at one of LA’s newest hotspots, Premier. Celebrity host Rob Corddry held court over a packed house complete with evil magicians, cloaked assassins, and communion girls.

The celebrity attendees included: Amy Smart (Just Friends), James Marsden (X Men), Olivia Munn (Perfect Couples), Jon Heder (Napoleon Dynamite), Corbin Bleu (High School Musical), Zachary Levi (Chuck). The Assassin’s Creed Brotherhood event also garnered media mentions from People, E!, InTouch, Extra, Star, US Magazine, Access Hollywood, and more.

Campaign Details

Client
Ubisoft - Assassin’s Creed Brotherhood

Objective

Assassin’s Creed Brotherhood marked the third installment in Ubisoft’s successful game triology. Their main objective was to generate buzz around the franchise through a custom sponsorship.

Execution

On November 15th, 2010 Break Media celebrated the launch of Ubisoft’s Assassin’s Creed Brotherhood by throwing a celebrity-filled event at one of LA’s newest hotspots, Premier. Celebrity host Rob Corddry held court over a packed house complete with evil magicians, cloaked assassins, and communion girls.

The celebrity attendees included: Amy Smart (Just Friends), James Marsden (X Men), Olivia Munn (Perfect Couples), Jon Heder (Napoleon Dynamite), Corbin Bleu (High School Musical), Zachary Levi (Chuck). The Assassin’s Creed Brotherhood event also garnered media mentions from People, E!, InTouch, Extra, Star, US Magazine, Access Hollywood, and more.