Our 2nd Annual Digital Video Advertising Study is Hot Off the Press!
Completed with our partner and market research leader Advertiser Perceptions, our study explores where the growth opportunities are for marketers and their agencies. Which video ad formats are advertisers and agencies seeking out? What models do they prefer to use when allocating budgets to digital video? Find out the answers to these among many other insights in our annual study. Download the study HERE!
Some highlights include:
Dollars for Increased Video Spend to Come From…
Advertisers increasing video ad spend in the next year say the dollars will come from television budgets (32 percent), non-video display budgets (45 percent) and overall advertising budget growth (38 percent).
Video Share of Online Display Budget
In the coming year, 68 percent of advertisers will increase the share of online display advertising devoted to video ads.