Company History

Break Media was founded in 2004 and employs over 180 full-time staff as of January 2011. The company is headquartered in Los Angeles, CA, and its principal investor is Lionsgate Entertainment. Below is a timeline showing pivotal moments and successes throughout Break Media’s history.

2011

  • January: Break announces new expanded LA headquarters on the Miracle Mile in mid-city.
  • February: Announce Creative Lab video production projected to be 1000 original videos for the year.
  • March: LA ADDY Award winner in branded entertainment category.

2010

  • January: Shanghai, China, gaming studio opens.
  • February: Acquisition of gaming property Game Front.
  • March: Total Beauty and Break Media collaborate to launch Modern Man.
  • April: Apogee Media Network division is launched.
  • May: Hollywood red carpet launch of “Prince of Persia” video game with Ubisoft and XBOX360.
  • June: Hollywood red carpet launch of “HomeFront” video game with THQ at E3 conference.
  • June: Keith Richman receives The Hollywood Reporter “Power 50″ in digital award.
  • July: Launch of 3D original and branded content initiative with partner Dell Alienware at Comic-Con 2010.
  • August: Launch of Detroit, Michigan, office.
  • September: Silver Davey Award Winner, branded entertainment.
  • October: Launch of Tu Vez, Hispanic male-focused website.
  • December: Launch of  industry-leading 2011 Digital Video Ad Study.

2009

  • January: Acquisition of HBOlab to create the Break Media Creative Lab in-house production team.
  • February: Break Media Launches NASCAR Enthusiast Site All Left Turns.
  • March: Opening of Dallas, Texas, office.
  • June: Break.com and G4′s “Web Soup” Partner to Deliver New TV / Web Segment.
  • July: Launch of men’s lifestyle site Made Man.
  • August: Launch of Interactive Engagement Suite (IES) of Video Ad Products.
  • September: Opening of Canada office .
  • October: Opening of UK / EU operations.
  • December: Launch of Break Studios division.