Break Media

Break Media Senior Manager of User Acquisition

 

Break Media, the premier on-line media company for Men is looking for a Senior Manager of User Acquisition.  This role will work closely with the product and marketing teams to manage strategy, execution, optimization and analysis of performance driven marketing campaigns including search engine marketing, Facebook marketing, affiliate marketing and ROI focused display campaigns. In addition the Senior Manager of User Acquisition will monitor campaign performance while recommending and making adjustments to our target metrics when needed.

 

The ideal candidate will be self-motivated, possess a background in performance and user acquisition marketing and will be comfortable working with and reporting results to executives.  As a result of our continued success we are growing and looking for a focused, team-oriented, organized and results oriented person who can step in and hit the ground running.

 

This position reports directly to the Vice President of Marketing but also works closely with business owners from around the organization.   Critical success factors are a strategic and deeply analytic approach to driving high volume user acquisition at with measured ROI, a proactive approach to supporting multiple projects at once, and a result-driven “owner” mindset.  This individual will be an expert on high-volume paid acquisition through channels including social media, graphical advertising, networks, and affiliates.

 

Responsibilities:

The Senior Manager of User Acquisition will work to expand Break Media’s reach, bringing new users to our properties, technologies, and players to our games.   This position will also work closely to monitor the performance of all in-house promotions, ensuring they are optimized as we would treat an external marketing partner campaign.  This position will drive highest volume user acquisition at efficient cost vs. customer value, and work to continuously improve target reach and optimize investment across the organization.

 

• Define the online user acquisition strategy for Break Media, to deliver results against aggressive growth goals
• Manage and develop comprehensive online marketing channel and spend portfolio across different campaigns
• Working in chorus with internal design and production teams to create performance focused creative executions including performance driven copy writing and design.
• Develop a system for landing page testing and optimization to drive maximum conversion and retention
• Drive results to quarterly, weekly, and daily objectives via a rigorous operational roadmap for the function
• Lead internal alignment on spend budget and cross-promotion optimization, including frequent forecasting, approval, and reporting cycles; own relationship and clearly communicate with Finance and Executive staff
• Continuously optimize cross promotional inventory across the Break network, including creative and product development, managing game studio relationships, analytics and reporting
• Build systems and processes to rapidly scale capabilities in targeting, bidding & spend management, content development, reporting and analytics
• Innovate on new channels and sources with high user value, while providing measurable results on all campaigns
• Collaborate closely with a broad range of business partners across the company, including analytics, business units, product managers, IT, creative services, and other marketing function heads
• Provide expert competitive intelligence; identify and mitigate competitor tactics for sourcing and targeting users, bidding and install rates

Required Skills:

• 5+ years of online media buying as an advertiser, with track record of managing profitable campaign portfolios at large scale budgets
• SEM and keyword experience and expertise
• Overall industry acumen and understanding of new user acquisition and prospecting opportunities; experience in ad networks and social networking applications is highly desirable
• Highly analytical and deep experience with different analytics software packages including Google Analytics
• Proven record of large-scale, ROI-positive campaigns
• Experience with ROI positive Facebook ads, Adwords, Ad exchanges, cost per install campaigns (admob, iads, tapjoy)
• A/B and multivariate testing experience
• Data-driven decision making
• Preferred: coding experience (HTML, PHP, Ruby on Rails etc.)
• Knowledge and understanding of the processes and infrastructure required to run at scale
• Strong drive and ownership mindset; ability to own issues and see them through resolution
• Strong leadership presence; effective cross-functional driver
• Proven ability to support multiple business units and engage with senior leadership
• Track record of building scalable operating processes and systems as well as proven success within a performance based marketing environment
• BA/BS degree required

 

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