To hype up the re-release of popular Fox Home Entertainment DVD titles, Break Media created a video series spoofing six iconic moments from their flicks. A pivotal scene from Fight Club played out comically when senior citizens re-enacted Brad Pitt asking Edward Norton to hit him in the face. These videos lent themselves to the tagline “Don’t Mess With An Original” with a promotion to buy the Blu-Ray on DVD. The success of this campaign lead Fox Home Entertainment to come back to us again for another round of spoofs for Father’s Day, featuring Taken and Rocky.
We were thrilled when the campaign won the Silver ADDY for Best Internet Commercial and ecstatic with our recent OMMA win for Online Advertising Creativity: Video Campaign. Our Creative Lab continues to deliver knock-out original content for our partners. Check out the award-winning video.