Hi Friends of Break,
Today, Break Media is proud to debut our first annual Digital Video Advertising Trends 2011 study.
We partnered with Advertiser Perceptions, a research firm specializing in the marketing and advertising community. Our goal was to capture a snapshot of the digital video space, identify success stories and future growth opportunities, as well as ask marketers’ to share their challenges in the space.
Digital video is definitely on the rise–our study takes this finding a step further and sheds light on the fact that there are also enormous opportunities for growth. Break looks forward to 2011 as we continue to lead the charge to help address some of the challenges that currently exist in the digital video industry.
You can find a complete version of the study here. Key findings include:
- More than 70 percent of advertisers plan to increase their digital video advertising spend next year.
- Video ad networks are under-utilized.
- Pre-roll remains the dominant video ad format.
- Digital video advertising adoption is hindered by difficulty measuring ROI and a lack of standardized performance metrics.
VP Marketing, Break Media