On the heels of our annual Digital Video Advertising Trends study, which is one of a number of sources that revealed the rising demand for the Cost per View pricing model for video ads, we’re happy to announce our own CPV offering—the Social Video Accelerator.
This new video ad technology guarantees quality page, incorporates social sharing functionality to maximize viral pass-along and includes a suite of analytics for tracking. The Social Video Accelerator will debut across our entire family of sites and our network, which now reaches more than 120 million unique viewers each month. Additionally, this technology is designed to distribute both advertiser assets such as trailers and videos as well as branded entertainment created in partnership with our award winning in-house Creative Lab.
Among the first customers using the new technology is Rockstar games parent Take-Two Interactive, which runs multiple trailer release campaigns a year. For more information on the Social Video Accelerator, click here.