As the leading content creator and publisher targeting men, Break Media has built its business by connecting brand partners with the male demographic. We strive to deliver the best video, editorial and branded entertainment to our male-dominant audience and unique advertising opportunities to the brands striving to reach them.
We are proud to announce the launch of Acumen, an insights portal tracking the lifestyle, interests, purchasing and media consumption habits of men. Acumen is a unique resource built especially for our brand partners and provides digestible, real-time summaries of our original research, studies from academia and trade groups, and commentary on trends from our editorial staff. It also houses recent findings from the Break Media R&D Panel of 3,000+ men.
With Acumen, our partners can receive relevant and insightful content in a timely fashion. How men respond to online advertising is discussed alongside topics like “Dads Driving the Shopping Cart” and “Don Juan and the Modern Caveman.” Weekly posts will cover what’s new and what’s next in the realms of men’s style, career, entertainment, relationships, and technology.
Acumen is your guide to better understanding what’s trending in the world of men.