We might be known for our humorous and witty content, but when it comes to technology we’re all business. Leveraging knowledge and skills from some of the world’s brightest developers, we engineered our own cutting-edge technology that gives us a global, scalable delivery system for content and gives advertisers unprecedented control over their message and campaign.
Our content delivery system manages the ingestion and playback of over 72.7 million videos a day across our wholly-owned properties and publishing partner sites. The system additionally displays 282.6 million web pages and 27.7 million ads globally each day.
Apex, our proprietary, tailor-made ad server, works hand in hand with our content delivery system so advertisers can maximize the value of our vast content network. The system mines and aggregates data, such as browser behavior, search habits and video viewing patterns, from across the entire Break Media Network of sites and builds in-depth audience profiles that are used for ad serving. With Apex, our advertising partners not only have the power to reach over 100 million people a month, they also have the flexibility to hyper-target their message to specific geographies, user preferences and behavior profiles. That means better brand awareness and highly engaging ad delivery with less wasted inventory and impressions.
Building our technology from the ground up gives us total control over how ads are delivered across the Break Media Network and allows our ad delivery to be quick, customizable and cost-effective. It also gives us the freedom to push the limits of creative campaigns and deliver ad units that have never been seen before.
Complementing Apex’s campaign management strength, our CPA-based performance marketing solution, the Apogee Media Network, offers advertisers a powerful direct response and social media solution. Apogee’s exclusive technology helps advertisers build internal databases and manage social media traffic, while its proprietary sources and hand picked, premium, external distribution channels help protect their brand and increase ROI.
We supplement our proprietary technology with tools from the leading online measurement companies. Our partnerships with these companies enable us to offer unmatched visibility into each campaign and provide advertisers with all the information they could ever want, from impressions and clicks to video completion rate, reach/frequency, brand favorability, intent to purchase and everything in between.